Full job description
Job Summary
Lighthouse is a growing family of brands dedicated to elevating the way people experience their homes.
- Lighthouse Cabinetry: high-end custom residential cabinetry and millwork
- Lighthouse Co.: an e-commerce platform offering curated home goods, décor, and custom accessories
- Manulink: AI Based ERP software development
- Drumheller: high quality western apparel, clothing, and accessories
We are expanding our digital presence and are looking for a dynamic and creative Content Creator/Blog Writer to produce compelling, brand-aligned content across all Lighthouse divisions. This role involves crafting compelling blog posts, managing content strategies, and supporting digital marketing initiatives to enhance brand visibility and audience engagement. The ideal candidate will possess strong writing skills, a keen eye for design, and proficiency in various content management tools and digital marketing techniques.
Responsibilities
- Develop, write, and edit original blog posts, articles, and web content aligned with the company’s content strategy
- Optimize content for SEO using keyword research and best practices to improve search engine rankings
- Manage and update content across WordPress and other content management systems
- Create visual content including graphics, photography, and videos using Adobe Creative Suite, Photoshop, and video editing tools
- Collaborate with marketing teams to develop content marketing campaigns for social media, email marketing, and e-commerce platforms
- Conduct keyword research to identify trending topics and optimize content for target audiences
- Maintain consistency in brand voice and style across all digital channels
- Monitor website analytics with Google Analytics to assess content performance and adjust strategies accordingly
- Assist with social media management by creating engaging posts and managing social media accounts
- Support marketing automation efforts through email campaigns and other digital tools
- Stay updated on industry trends in digital marketing, SEO, content marketing, and emerging technologies
Skills
- Proficiency in SEO techniques, keyword research, and content optimization strategies
- Strong copywriting and editing skills with attention to detail
- Experience with WordPress, content management systems, HTML, CSS, and website editing tools
- Skilled in graphic design, photography, videography, and video editing software
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) and other design tools
- Knowledge of social media management platforms and social media marketing best practices
- Understanding of digital marketing channels including email marketing, e-commerce integration, and marketing automation tools
- Ability to analyze data using Google Analytics to inform content decisions
- Excellent communication skills with the ability to develop clear and engaging content tailored to target audiences
- Experience in B2B marketing or white papers is a plus
This position offers an exciting opportunity for a creative professional passionate about digital storytelling and brand development through innovative content creation.
Job Type: Full-time
Work Location: Remote
Job Type: Full-time
Pay: $20.00-$25.00 per hour
Benefits:
- Work from home
Work Location: Remote